While it was announced on April 1, Velveeta’s foray into hair color was apparently the real deal. Velveeta Gold—inspired by the unmistakable yellow hue of the Kraft Heinz product— is a limited-edition, semi-permanent hair dye selling on Amazon while supplies last. The dye is sold in a four-ounce jar, which is enough to cover a head of short hair, accoring to the brand. It is $7.50—the typical price of a Velveeta cheese “loaf.” For best results, users should apply thoroughly ...